It's been a whirlwind of a few weeks, but now that I'm all settled in, I want to give you a little peek at my new location.
(Someday I might turn my phone horizontal and make a real video that's not for instagram... maybe. LOL)
But can I be honest with you?
😇 I feel like I've died and gone to heaven. 😇
This tiny little shop turned out so much better than I could have imagined, and I can't believe that this is where I get to work from every day. Is this real life?!
When I started Twinkle Apothecary in 2015 out of a spare bedroom at my parent's house, I did imagine that I would have my own little light filled studio someday where I could work and also share my products with people, but I didn't know that it would feel so wonderful for that dream to come true. This is everything I wanted.
💖 My heart is BURSTING! 💖
So, like I said, it's small. But everything fits perfectly.
When you first open the door, you'll see the shop!
Of course I had to get a full length mirror to keep my tradition of daily outfit selfies alive and well. It's totally turned into a superstitious thing where I feel like customers don't know to come in if I don't post a picture of myself in the shop saying that I'm here on my instagram story! (Seriously though, I think my daily selfie really does help bring you in... also what if no one comes in and sees how cute I look that day? Now I have the receipts!) 🤣
ANYWAY, in the middle of the store, you'll find my checkout stand. (Ikea, I love you for making adjustable sit/stand desks... you never realize how short most tables are until you're trying to put together a retail shop!)
My first customer in the door (at 11:05 am!) on the first day that I opened brought me flowers from the farmer's market and I've honestly never felt so seen or cared for. 🥰 I had been mentally preparing myself to be sitting alone all day with it being a holiday weekend, but you all showed up and put me right to work refilling bottles and giving you skincare advice, etc.
Did I mention that this is my career dream come true?! 🙏🏼💕
PS - all of the artwork in the shop is by Tawnya Corrente and it is all for sale. They are beautiful pieces at incredibly reasonable prices - if you're not local please email me for details!
Also at the checkout: my freebie bowl is also alive and well... basically whenever I make things and have a little bit left over I bottle it up and toss it in. Stop by and try something new, or if you're shopping online you can get a surprise sample here.
On the other side of the shop is, well... everything else! Perfume is front and center because I don't want you to overlook it while you're getting all of your practical skin and body care things, but it's surrounded by hair care, skincare, body care, and of course all of my accessories and tea!
I lugged these TWINKLE letters around to every pop-up and farmer's market outing in my first year of business. I thought it was only fair to gave them a coat of match-y peachy pink paint and a permanent home.
Just behind the shop you'll find me at my desk. (Actually a conference table since I do the work of multiple people...) This is where I blend, bottle, and filter perfumes, label bottles, update my website, and pack my web orders.
Someday when I hire someone, they can sit here with me, but for now you'll probably see my son sitting there on his iPad, with me trying to convince him to do anything else. (He's actually quite good at stamping all of my bags and boxes with the twinkle*apothecary logo stamp. I pay him in Pokemon Cards.)
Of course no e-commerce HQ would be complete without a mountain of eco-friendly shipping supplies. The white cabinet is where I store all of my essential oils...
Here's the kitchen, where I make everything! (Plus tea.)
And last but not least, the back corner is where I stash all of my ingredients and bulk jars and bottles for refills!
It may look a bit messy, but I'm so happy with how it all fits, and I feel like I'm working so much more efficiently having everything in reach and being able to interact with my local customers at the same time.
And for good measure, here are some before pics:
(Honestly didn't take a lot of pictures when it was just an empty room and then a sea of boxes because I was terrified that it wasn't all going to fit, or that I ordered the wrong size furniture or something, and boy wouldn't that be embarrassing?!)
But I think it turned out PERFECTLY.
So come by and see me in action sometime soon if you're in OKC!
You can find my hours on my VISIT page - keep in mind that I will update them in August when school starts.
Shopping online is always a good idea too, whether you're in OKC or anywhere else in the world. I'm always happy to ship my goodies to you for free on orders over $10.
Written By Stefanie Grant-Cassel - October 09 2017
It's always been my dream to have my own little corner of the universe where I could share my light, my heart, my passions, my creations, and just generally put some good out in to the world.
And now it's happening.
I can't believe it.
I AM SO HAPPY!
I know I said I had big plans for this business in the near future, but I honestly had no idea the future would be quite so near...
(Like, next month, OMG!)
But the perfect opportunity kind of just fell right into my lap, and I have absolutely no doubt that this is the right next step for me and this brand.
When the right thing comes along, you just know. You know?
And thanks to your support, I know it's going to be AMAZING!
Twinkle Apothecary will be partnering with the ethical clothing boutique Siempre Viva to take over the most adorable little shop in the historic Automobile Alley district in Downtown Oklahoma City. (ONLY MY FAVORITE PART OF THE CITY, NO BIG DEAL!!!)
The upstairs of this gorgeous space is a great big office with a full kitchen where I will be able to expand my production, and downstairs in the shop there just happens to be the perfect little spot for a full Twinkle Apothecary boutique!
(Instead of Warby Parker, it's going to be perfume and skincare, obviously! Can't you just picture it?!)
Not only will you be able to order online and pick up in person, you'll be able to come in and see, touch, smell, try on the entire collection...
Someone will always be available to assist, and I'll be working from this space full time, so I'll pretty much always be available to chat, answer questions, or help you pick out the perfect scent. And if you can't make it during store hours, we can just set you up a private shopping appointment!
How exciting is this?!
Not only do I get to grow my business and share more of my products with my amazing local customers, I get to do it alongside a powerhouse of an ethical business woman, who I totally admire!
Sally January of Siempre Viva is such an inspiration to me, and, she's been a champion of my brand since the very beginning so I know we're going to be the most dynamic duo EVER!
Look out, OKLAHOMA CITY.
There's so much more good to come out of this space!
(I'm so honored that Twinkle Apothecary gets to be a part of the Shop Good legacy as they expand into a bigger location on Broadway Avenue!)
There's probably even more happening that I don't even know about!
I just moved here, OK?!
I may be new in town, but I can guarantee that getting out there and connecting with all of the creative energy happening in OKC at the moment is going to leave you feeling a heck of a lot more cheerful than spending the night at Best Buy, Walmart, Target, and Kohls.
And if you have to do the Black Friday thing to get your kiddos the gadgets and toys they've been dying for all year, (no judgement) why not come down to the Farmer's Market afterwards and treat yo' self to a little something special from yours truly!
(Also, there's a bar right behind my booth…)
As a teeny tiny little startup who's running at a tighter margin than most retailers so that I can price my products fairly year-round, I'm not able to offer crazy discounts this weekend, but, I do have a few special offers for my holiday shoppers:
One for each of your besties… or best co-workers, or teachers…
Because who wouldn't love to get a 100% natural, botanical, cruelty-free perfume in their stocking?!
(Just make sure the stocking isn't actually hanging over an open flame though… oil is flammable you guys!)
This sale is happening through New Year's eve, in case you didn't get what you wanted this year, or, if you have gift cards to spend! (yay!)
20% off for following Twinkle Apothecary on social media!
November 26th - November 30th, 2015
If you visit twinkleapothecary.com on Thanksgiving, Black Friday, Small Business Saturday, Sunday, (is there a name for the Sunday after Thanksgiving?) or Cyber Monday, click on the blue present, (look right right now…see it?) and follow Twinkle on your favorite social media channel, you'll receive a coupon code for 20% off to use this weekend!
Why? Because I have big plans for Twinkle in the near future that I think you'll want to know about, but I prefer connecting with you on your own time via social media instead of filling up your inbox with emails that you probably won't read anyway.
(I know I can't be the only one selecting "mark all as read" every few days just to get that little red circle to go away!)
Not into social media? No worries! Shop my Etsy page with the code: BLACKFRIDAYFUN
And if you want more discounts (who doesn't?) I highly suggest creating an account to sign up for the Twinkle Star rewards program! I've set it up so that you get your first reward after spending $50, and the more you shop the better it gets! More info on thathere.
As always, Twinkle Apothecary offers $5 flat rate shipping for orders under $25, and all orders over $25 ship for FREE!
See what I mean by fair? I hope so!
Now get out there and enjoy your Thanksgiving!
And don't forget to keep it local this weekend… Personally, I can't wait to get out there and check out all of the cool stuff happening in my neighborhood!
Written By Stefanie Grant-Cassel - November 20 2015
Who's ready for the last (unofficial) autumn weekend before the craziness of the holiday season begins?! I hope you get to take some time to relax and get all of your grocery shopping finished well in advance of the big Tofurkey Day!
I am SO excited to be gearing up for another Saturday at the OKC Farmer's Public Market. I'll most likely be setting up shop there every weekend until they close for the winter, (final market day is December 19th,) because I just love having the opportunity to get out there and meet people who (like myself) are interested in supporting local artisans - not to mention mingling and swapping ideas with my fellow creative entrepreneurs here in Oklahoma City!
It makes me realize just how much I would love to have a brick and mortar (or bus, van, trailer, tiny house…?) shop of my own someday. Hopefully that day will be here soon, but until then, I am more than happy to peddle my wares in-person wherever and whenever I can… :)
And for those of you not in Oklahoma City, I want to make sure you know about two little surprises I added to the Twinkle Apothecary Website this week:
1.) I added a 15% discount coupon for following along with Twinkle on social media!
To get the coupon code, all you need to do is go to the home page and click on the little blue present on the right side of the screen to follow us on your favorite social media channel!
(This is what it looks like on a mobile device, but you get the idea, right? Just look to your right right now and click on it… SO EASY!)
2.) I increased the amount of points that you can earn by signing up for the Twinkle Star Rewards Program!
Because I realized just how much deodorant and perfume you would have to buy to redeem your stars/points with the way I had the program set up initially, and I think you deserve a treat waaaaay before that! Just check out my last blog post for more details and create an account to sign up! And don't worry… creating an account does NOT mean that you're going to be added to an email list or anything like that. It's simply so that you can track your rewards and save your shipping addresses and such to make repeat purchases even easier!
So… Can you tell I'm having a lot of fun setting up my shop(s)?!
I'm still working out the details of how I want to approach next week - you know, Black Friday/Small Business Saturday/Cyber Monday - but once I decide on everything I plan to offer, I will let you know ASAP! Just make sure you're following on Social Media to stay up to date! (Not to mention that 15% off!)