About Twinkle Apothecary


Twinkle Apothecary believes… 

  • that even the most ordinary, every-day items in your world (like your deodorant) should be chosen thoughtfully 
  • that healthy is 1000 times better than perfect 
  • that deodorant can be luxurious… because why isn't that a thing already?! 
  • that natural fragrances smell 1000 times better than synthetics 
  • that perfume doesn't have to be serious, or fancy, or overpriced 
  • that small batches can make a big difference 
  • that beauty comes from within yourself, not a bottle  
  • that simple is 1000 times better than complicated
  • that perfume and deodorant can and should be BFFs
  • that fun is 1000 times better than boring 
  • that taking yourself too seriously is just plain silly 
  • that vintage and recycled is 1000 times better than new 
  • that our animal friends are not "products" 

Twinkle Apothecary was founded in October 2015 by Stefanie Grant-Cassel, who began crafting her own perfumes and body care after struggling to find a natural, vegan, and cruelty-free deodorant that was effective enough to keep her smelling great while working under pressure as a fashion production assistant in Los Angeles. After realizing that the deodorant she made in her kitchen was 1000 times more effective than anything from the store, she was inspired to quit her job in LA and move home to Oklahoma City to make her all-natural deodorant, perfume, and body care full time!

Stefanie Grant-Cassel Twinkle Apothecary

(Stefanie + an adorable foster kitten, because as her 4 year old son Vladik would say: why not?!)

One year later, this self-taught perfumer has created and produced by hand 13 (and counting) signature fragrances with matching body and hair care items, so you can wear the same scent head to toe, or mix and match to create your own custom scent.
Twinkle Apothecary's fragrance blends are simple and fresh, so you can let your individual style and personality can shine through.
We think you should have fun playing with our perfume and wear what you like - then, change it up depending on your mood, the weather, your outfit... whatever! 
In addition to perfume and body care, we (and btw when we say "we" know that "we" really mean "me" - for now, this is still a one woman operation, all from the head, hands, and heart of the lady pictured above...) are extremely proud of our our simple, luxurious, multitasking, and preservative-free facial care products
Thank you for supporting our small business and helping us keep it indie and fun and handmade! When you buy our products, you're not only helping a single mom raise her son independently, you're also voting with your dollar to stand against corporations that test on animals. For that, you have our heart forever. 
We hope that you have fun exploring our shop and experimenting with our fragrances!
Need to know more? Contact us here or email: hello@twinkleapothecary.com