About Twinkle Apothecary
Twinkle Apothecary is...
Vegan-owned & Woman founded (and run!)
We're PETA-approved vegan & cruelty-free. This means that there are no animal-derived ingredients in our products, and no animals harmed throughout our supply chain. We believe that animals aren't ours to use, and honestly, the texture of beeswax is just kind of gross. We pride ourselves on the soft, luscious, non-sticky, never-greasy textures of our skin and body care products.
Passionate about sustainability -
In our ingredients, reusable packaging, minimal beauty routines, AND business practices. We believe in the power of small footprints, doing more with less, and that companies should only hire employees if they can afford to pay them a living wage. This is why we don't do sales. Our hand-crafted products are already a great value. We don't overprice things only to mark them down to give you the illusion of a "good deal." Offering everyday low prices is a challenge because we've been so well trained as a society to follow the psychological impulse of "winning" at shopping, but we just don't feel great about playing that game (or any mind games!) here at Twinkle Apothecary.
As a champion of locally crafted products made from precious and increasingly scarce natural Earth materials, you must understand that sales cut into our profit margin, and the money earned from our profits is how we A) continue to source the highest quality natural ingredients, and B) pay ourselves to live. You do want the people who make your products to live comfortably and healthfully, right? Right. So it's time to level up. Consider being a hero for independent artisan craft brands, and not just a consumer.
But of course, it's ok to be both in this economy. No judgment here! Be a consumer when you're stocking up on basic household necessities at a big box retailer - use all of the coupons - but try to be in a more thoughtful, "hero" frame of mind when shopping small. Because the lives of the people employed by small businesses in your community do depend on you.
And, we happily offer a generous rewards program so that you can save on your favorite healthy products. Please enjoy earning and spending your Twinkle Stars!
Intentionally small -
We love crafting our products in-house and have no plans to "scale" because we believe there's a certain kind of magic in buying and wearing handmade. In this rapidly changing, increasingly digitized world of viral videos, and chatbots, with the Metaverse looming on the horizon, there's something to be said for the simple, grounding energy infused into an item that was made from the Earth, dreamt up by a human heart, and crafted entirely by human hands. Our mission going forward is to keep that spark alive. (That "Twinkle," of energy and magic, if you will!) When you try our products, you feel it. You'll know you've tapped into something real.
If you need to see a product in Sephora (or all over TikTok) before you can buy it, this shop probably isn't for you. Of course, we do offer samples of pretty much everything here for just $2-5 for you independent thinkers who are willing to try something different!
Obsessed with quality -
Don't let our quirky style fool you - our products are a pure, plant-based luxury. We formulate using only the most natural, fresh ingredients because there's nothing like the real deal - especially where scent is concerned. (Highly sensitive people, rejoice! You will never find an overpowering artificial fragrance here!) Our ingredients lists are fully transparent - even for our fragrances - because you deserve to know exactly what you're putting on your body.
Ok, you caught us. "We" is actually a she, and there's just one of her.
I started making my own deodorant in 2015, blah blah, you've heard this before, right? These indie beauty brands are all the same.
Here I am at the OKC farmer's market in 2016...
But I'm much more interested in you.
What brought you here? Why are you reading this?
Have you been wondering why all that skincare you've spent so much money on doesn't seem to be doing anything? Are you tired of being told that your face needs improvement every time you open Instagram? Or maybe you want to feel connected to something deeper. Something real. Not like a "brand," but like, nature.
I feel that.
And, I've got you.
If you're tired of sorting through all of the brands and endlessly shopping for new products, you're in the right place.
You just need something good that works, right?
I'm here to help you cut through the BS of the mainstream beauty industry so you can holistically balance your skin while minimizing your routine. Then, I'm going to get you grounded in your body and connected to the earth with my natural fragrances. From there, I'm going to make you feel so confident that you can't help but roll your eyes every time you open Instagram or Skin-tok, and FINALLY, we can start the revolution.
Whoops. Did that escalate quickly?
Don't worry. We'll take baby steps.
Scroll down to learn more, or click here to shop.
- Stefanie -