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The Unbranding

This is not the rebrand I hired designers for and spent all summer planning. It's so much more FUN.  The designers were great, but my heart just wasn't in it.  Throughout the process, I came to realize that I don't want a "brand." I just want to keep making good things that make people feel good. Besides, I'm sick of beauty brands. Aren't you? I can't pretend to care anymore. I REALLY can't play the consumerism game.  So I'm not going to. I'm keeping the good products, but I'm tearing everything else down. Especially the packaging.   That's right. My dry products no...