So, when I was in business school, we learned that one of the first things you should do when you make a new business plan is craft a mission statement. But apparently I've done an awful lot of living since my college days because I kind of forgot until just now!
Actually, I think I just needed more time to think, because it's
a bit contradictory...
High quality, effective, yet approachable... simple, wholesome, yet luxurious...
But modern life is complicated, right?
We want high quality, effective products, but we're on a budget.
We want simple, wholesome ingredients, but we don't want to sacrifice the luxury of our self care rituals.
We want to be well groomed and smell fantastic, but not at the expense of innocent animals, our health, or our environment.
Crazy as it may sound, I think it is possible to have it all.
That's why I promise that the products I make with my own two hands will always be high quality, effective, simple, wholesome, and fairly priced, while also making you feel like a million bucks.
I sure hope so, because there's much more to come from Twinkle Apothecary, and I sincerely hope that you'll follow along as we grow!